Spotify Love Letters

💡User research After conducting extensive research about Spotify's demographic and consumer base, these are my findings. 💡Methods used: - Desk research - Surveys - Interviews with samples of the target audience 💡Competitive Analysis During this phase, I explored the current competitor's in the market. The research findings indicated that Apple Music, Deezer and SiriusXM are the strong players in the market. 💡User Testing Conducted user testing with 4 different candidates. The testers were within the Spotify's demographic of 18-35 year olds. Test consisted of 15 minute prototype testing using a mobile device while utilizing Figma's mirroring feature. 80% of participants found this prototype intuitive, while 20% had minor inconviniences while interacting with UI elements. After hi-fi testing, we continued to improve upon the usability and visual design of our prototype until we came to our final iteration.